Integrate Galaxy Digital With HubSpot

Current State

Business Problem

• The company unable to send marketing messages to their volunteers
• The company is unable to effectively drive increased attendance in understaffed shifts 
• Marketing team is sending marketing messages through multiple softwares, and Galaxy Digital messages are not following best practices
• Sponsorship Development, Site Management, and Marketing teams don’t share a same information set

Business Impact

• The company has an inconsistent number of volunteers on their shifts
• The company has increased expenses due to leaning on employees to to work extra to when not enough volunteers show up

Technical Cause

• The volunteer management system (Galaxy Digital) does not have great marketing, or reporting tools
• The volunteer management system (Galaxy Digital) is needed because it has attendance features not available in HubSpot
• The volunteer management system (Galaxy Digital) is not integrated with HubSpot

Future State

• HubSpot and Galaxy Digital Are Integrated
• The company can see all contact, shift, and hour records from Galaxy Digital inside HubSpot
• The company can report, and send marketing messages inside of HubSpot that were previously not possible 
• The marketing team will be able to have near real-time (15 minute intervals) information on who has and has not volunteered with Every Meal
• The marketing team can tailor messaging to past volunteers, with the hope of increasing re-engagement
• Hours and Shift records will be visible on Contact records allowing Sponsorship Development and Site Management teams to reference and view volunteer activity without having to meet with the Volunteer Management team
• The Volunteer Management team will be able to more fully move onto HubSpot allowing them to take advantage of reporting, cross-department data, and effective messaging software that was not given to them whilst being in Galaxy Digital

Data Mapping

Data Flow

Polling is done at 15 minutes intervals to get all updates from the Galaxy Digital API.

Error Handling

Useful Links

• Galaxy Digital
• Galaxy Digital API Documentation