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Integrate Salesforce

Use cases and functionality of integrating Salesforce with HubSpot

Salesforce System Integration Architecture

 

Integration Methods

Apps Used Starter Essentials Plus*

HubSpot Plan Requirement

Any Plan Ops Hub Pro Ops Hub Pro

Salesforce App Built by HubSpot

Tray.io custom created integration

*Plus plan uses a combination of both integration tools.

 

Use Cases

Salesforce HubSpot Record Mapping and ERD

Sync Leads and Contacts

Functionality Starter Essentials Plus
HubSpot Triggered
Create leads/contacts in Salesforce from HubSpot contacts ? ?
Update leads/contacts in Salesforce from HubSpot contacts ? ?
Merge leads/contacts in Salesforce from HubSpot contacts ? ?
Delete leads/contacts in Salesforce from HubSpot contacts ? ?
GDPR Delete leads/contacts in Salesforce from HubSpot contacts ? ?
Salesforce Triggered
Create contacts in HubSpot from Salesforce leads/contacts

?

?

Update contacts in HubSpot from Salesforce leads/contacts

?

?

Merge contacts in HubSpot from Salesforce leads/contacts

?

?

Delete contacts in HubSpot from Salesforce leads/contacts

?

?

GDPR Delete contacts in HubSpot from Salesforce leads/contacts

?

?

Field Types

Sync standard fields
Sync custom fields ? ?

 

Sync Accounts and Companies

Functionality Starter Essentials Plus
HubSpot Triggered
Create accounts in Salesforce from HubSpot companies ? ?
Update accounts in Salesforce from HubSpot companies ? ?
Merge accounts in Salesforce from HubSpot companies ? ?
Delete accounts in Salesforce from HubSpot companies ? ?
GDPR Delete accounts in Salesforce from HubSpot companies ? ?
Salesforce Triggered
Create companies in HubSpot from Salesforce accounts

?

?

Update companies in HubSpot from Salesforce accounts

?

?

Merge companies in HubSpot from Salesforce accounts

?

?

Delete companies in HubSpot from Salesforce accounts

?

?

GDPR Delete companies in HubSpot from Salesforce accounts

?

?

Field Types

Sync standard fields
Sync custom fields ? ?

 

Sync Opportunities and Deals

Functionality Starter Essentials Plus
HubSpot Triggered
Create opportunities in Salesforce from HubSpot deals ? ?
Update opportunities in Salesforce from HubSpot deals ? ?
Merge opportunities in Salesforce from HubSpot deals ? ?
Delete opportunities in Salesforce from HubSpot deals ? ?
Salesforce Triggered
Create deals in HubSpot from Salesforce opportunities

?

?

Update deals in HubSpot from Salesforce opportunities

?

?

Merge deals in HubSpot from Salesforce opportunities

?

?

Delete deals in HubSpot from Salesforce opportunities

?

?

Field Types

Sync standard fields
Sync custom fields ? ?

Sync Tasks

Functionality Starter Essentials Plus
HubSpot Triggered
Create tasks in Salesforce from HubSpot tasks ? ?
Update tasks in Salesforce from HubSpot tasks ? ?
Delete tasks in Salesforce from HubSpot tasks ? ?
Salesforce Triggered
Create tasks in HubSpot from Salesforce tasks

?

?

Update tasks in HubSpot from Salesforce tasks

?

?

Delete tasks in HubSpot from Salesforce tasks

?

?

Field Types

Sync standard fields
Sync custom fields ? ?

 


 

Sales - Marketing Use Cases

 

Lead Routing Use Cases

Functionality Starter Essentials Plus
Trigger lead routing in Salesforce based on a score or event in HubSpot ? ? ?

See the Salesforce assigned sales rep in HubSpot

? ? ?

Lead Scoring Use Cases

Functionality Starter Essentials Plus
Sync HubSpot lead score to Salesforce
Track lead cooling in HubSpot based on activity in Salesforce      

 

 

Other Advanced Processes

Functionality Starter Essentials Plus
Sync NetSuite Vendors To Hubspot