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Subscription Preferences Are Changing When Contact Merge

A deeper look into subscription preferences relationship with emails, and contacts inside HubSpot

Date Discovered : Feb 2023

What Happened

Contacts had their subscription preferences changed when being merged.

The Solution

The following table applies to every subscription type in Hubspot. This will contradict the knowledge base article. Email preferences are set at the email level, not the contact level.


Primary Email

Secondary Email

Marketing Email

Opt In

Opt In

Will Receive Email Marketing

Opt In

Opt Out

Will Receive Email Marketing

Opt Out

Opt In

Won’t Receive Email Marketing

Opt Out

Opt Out

Won’t Receive Email Marketing